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Japanese designer Rei Kawakubo is the founder of Comme des Garcons, an avant-garde and anti-concept fashion line.
Regarded as one of today's most original talents, "intellectual" (translated in fashion terms as solemn and inscrutable) is the word most often associated with Ms. Kawakubo. It is used in spite of the popular success of her collection for the fast fashion chain H&M in 2008; it ignores rock'n'roll, plaid and punk on her runways; and it disregards her playful take on the bubble-gum pink "Kawaii" world of Japanese girls.
Ms. Kawakubo has been making clothes for over 40 years, always under the label Comme des Garcons, which means ''like some boys'' and in a way suggests a gang. In the '80s, this could be seen in the hordes of black-clad women, many of whom considered themselves feminists and were eager to express themselves radically.

Japanese designer Rei Kawakubo is the founder of Comme des Garcons, an avant-garde and anti-concept fashion line.
Regarded as one of today's most original talents, "intellectual" (translated in fashion terms as solemn and inscrutable) is the word most often associated with Ms. Kawakubo. It is used in spite of the popular success of her collection for the fast fashion chain H&M in 2008; it ignores rock'n'roll, plaid and punk on her runways; and it disregards her playful take on the bubble-gum pink "Kawaii" world of Japanese girls.
Ms. Kawakubo has been making clothes for over 40 years, always under the label Comme des Garcons, which means ''like some boys'' and in a way suggests a gang. In the '80s, this could be seen in the hordes of black-clad women, many of whom considered themselves feminists and were eager to express themselves radically.

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