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Creative Director Aitor Throup brought his product design values to G-Star Raw in 2016. Raw Research is the experimentation and innovation lab of G-Star. Utilizing Throup's particular development techniques for design such as utilitarianism, functionality, and analytics the research lab has produced these raw denim items. Mixed materials, sculpted shapes, and unexpected detailing is the result of Aitor Throup's leadership.

Creative Director Aitor Throup brought his product design values to G-Star Raw in 2016. Raw Research is the experimentation and innovation lab of G-Star. Utilizing Throup's particular development techniques for design such as utilitarianism, functionality, and analytics the research lab has produced these raw denim items. Mixed materials, sculpted shapes, and unexpected detailing is the result of Aitor Throup's leadership.

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